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Fieger, Peter
- PublicationExploring CBD Retail Performance, Recovery and Resilience of a Smart City Following COVID-19
The city of Christchurch, New Zealand, incurred significant damage due to a series of earthquakes in 2010 and 2011. The city had, by the late 2010s, regained economic and social normalcy after a sustained period of rebuilding and economic recovery. Through the concerted rebuilding effort, a modern central business district (CBD) with redesigned infrastructure and amenities was developed. The Christchurch rebuild was underpinned by a commitment of urban planners to an open and connected city, including the use of innovative technologies to gather, use and share data. As was the case elsewhere, the COVID-19 pandemic brought about significant disruptions to social and economic life in Christchurch. Border closures, lockdowns, trading limitations and other restrictions on movement led to changes in traditional consumer behaviors and affected the retail sector's resilience. In this study, we used CBD pedestrian traffic data gathered from various locations to predict changes in retail spending and identify recovery implications through the lens of retail resilience. We found that the COVID-19 pandemic and its related lockdowns have driven a substantive change in the behavioral patterns of city users. The implications for resilient retail, sustainable policy and further research are explored.
- PublicationThe tourism value of international freedom campers to New ZealandThis study evaluates the economic contribution of international freedom campers to New Zealand over the period 1997-2018. Using the International Visitor Survey (IVS) data, we categorise tourism activities undertaken by freedom campers as free, low value and high value and estimate whether over this period the proportion for each category increases or decreases. We also compare the economic value of the activities undertaken by freedom campers with those undertaken by tourists staying in commercial accommodation. The findings show that over the last 21 years, freedom campers have undertaken more free activities compared to those staying in hotels, motels and luxury accommodation. However, their uptake of high expense activities are similar to tourists staying in B&Bs or homestay, and camping/national park. Accordingly, this research note demystifies the perception that freedom campers are cheap tourists with nothing to contribute economically.
- PublicationWhen staying long enough is enough?(Elsevier Ltd, 2021-03)
; ;Prayag, Girish ;Hall, C Michael; Gössling, StefanLength-of-stay is a critical variable of interest to tourism destinations as it influences spending (Barros & Machado, 2010) and resource use. While worldwide tourists are undertaking more shorter duration trips (Gössling, Scott, & Hall, 2018), existing studies suggest that length-of-stay is determined by destination attributes, tourist socio-demographic, and trip characteristics (Jackman, Lorde, Naitram, & Greenaway, 2020; Wang, Fong, Law, & Fang, 2018). Tourist budgets, available holiday time and activities, and accommodation related decisions are key determinants of length-of-stay, thus affecting expenditure (Barros & Machado, 2010; Hall, 2005; Jackman et al., 2020; Jacobsen, Gössling, Dybedal, & Skogheim, 2018). - PublicationThe Triple Blow Effect: Retailing in an Era of Disasters and Pandemics-The Case of Christchurch, New Zealand
In the last two decades, the retail sector has experienced unprecedented upheaval, having severe implications for economic development and sustenance of traditional inner-city retail districts. In the city of Christchurch, New Zealand, this effect has been exacerbated by a series of earthquakes in 2010/2011 which destroyed much of the traditional retail precinct of the city. After extensive rebuild activity of the city’s infrastructure, the momentum of retailers returning to the inner city was initially sluggish but eventually gathered speed supported by increased international visitation. In early 2020, the return to retail normality came to an abrupt halt after the emergence of the COVID-19 pandemic. This study uses spending and transaction data to analyze the compounding impact of the earthquake’s aftermath, shift to online shopping, and the retail disruption in the Christchurch central retail precinct because of COVID-19. The findings illustrate how consumers through their spending respond to different types of external shocks, altering their consumption patterns and retail mode (offline and online) to cope with an ever-changing retail landscape. Each event triggers different spending patterns that have some similarities but also stark differences, having implications for a sustainable and resilient retail industry in Christchurch. Implications for urban retail precinct development are also discussed.
- PublicationPanic Buying and Consumption Displacement during COVID-19: Evidence from New ZealandPanic buying and hoarding behavior is a significant component of crisis- and disaster-related consumption displacement that has received considerable attention during the COVID-19 pandemic. Understanding such purchasing and stockpiling behavior provides critical information for government, disaster managers and the retail sector, as well as policy makers to adjust crisis response strategies and to better understand disaster management, including preparedness and response strategies. This study examines consumer purchasing behavior, retail spending and transactional data for different retail sectors between January 2017 and December 2020 using data for the greater Christchurch region in New Zealand. Once COVID-19-related panic buying began, overall spending increased sharply in anticipation of lockdowns. Transactional spending increased and subsided only slowly to a level higher than pre lockdown. The magnitude of the panic buying event far exceeded historical seasonal patterns of consumer spending outside of Christmas, Easter and Black Friday, although daily spending levels were comparable to such consumption events. The results of the study highlight the importance of comparing panic buying to other events in terms of purchasing motivations and also considering that so-called panic buying may contribute to greater individual and household resilience. The volume of sales alone is not adequate to define panic buying. Instead, the extent of divergence from the normal daily spending value per retail transaction of a given population provides a much more accurate characteristic of panic buying.
- PublicationIs Gen Z really that different? Environmental attitudes, travel behaviours and sustainability practices of international tourists to Canterbury, New Zealand(Routledge, )
;Prayag, Girish ;Aquino, Richard S ;Hall, C Michael ;Chen, Ning (Chris)Age has a significant influence on environmental attitudes and behaviour but there is no consensus on the effect that generational cohort has on these attitudes and behaviour. Using the New Environmental Paradigm (NEP) as the theoretical lens, this study evaluates whether Gen Z is similar or different to three other generations (Gen X, Y and Baby Boomers) on their environmental attitudes toward travel. The sustainability practices that these generational cohorts undertake during their travel are also evaluated. Based on 615 useable surveys of international visitors to the Canterbury region of New Zealand, we identify segments of visitors based on environmental attitudes and behaviour toward travel and generational cohort using a two-step clustering procedure. The results confirm inter-generational differences in environmental attitudes and travel behaviours but also highlight intra-generational differences. Gen Z tourists are more likely to belong to "Environmental" or "Mixed-Bag Environmental" segments that are more likely engage in sustainable practices related to resource saving and buying local food compared to other generations. The findings have implications for destination marketing and management. - PublicationEmployment Outcomes for Australian Tourism and Hospitality VET Graduates During the COVID-19 Pandemic(Taylor & Francis Inc, )
; ; ;Prayag, GirishHall, C MichaelThe COVID-19 pandemic disrupted employment, education, and the vocational education and training (VET) sector across the worldwide economy. This study examines the impact of the pandemic on VET enrollment figures and employment outcomes for graduates in the travel and tourism industry in Australia using data from the Student Outcome Surveys conducted from 2018 to 2021. We seek to determine if the pandemic had a negative impact on enrollment and post-VET employment outcomes in the tourism and hospitality sector. The findings suggest that employment outcomes after training, tourism and hospitality graduates experienced a transitory decline in job prospects particularly during 2020 but recovered substantially during 2021. In the case of hospitality graduates, the probability of employment in 2021 exceeded pre-pandemic levels. We conclude that the effects of the COVID-19 pandemic on VET enrollments and employment outcomes in the tourism and hospitality sector have been less devastating than public perception would suggest.