Examining the antecedents and consequences of perceived shopping value through smart retail technology
This study examines the antecedents and consequences of perceived shopping value through smart retail technology. Specifically, we propose that perceived complexity, perceived advantage, perceived novelty and perceived risk of using smart retail technologies determine consumers’ perceived shopping value, which, in turn, influences their store loyalty and intentions to adopt smart retail technology. Further, we propose that consumer innovativeness moderates these relationships. Survey responses from 338 actual shoppers with prior experience of smart retail technology were used to test the research model, while structural equation modelling was used to develop the proposed hypotheses. The present study offers a better understanding of consumer adoption of smart retail technology that may help managers to develop adoption strategies for successful implementation of smart retail technology in-store.
How tourists’ negative and positive emotions motivate their intentions to reduce food waste
Food waste significantly contributes to complex socioeconomic and environmental problems. The tourism sector is not immune to these sustainability challenges. This research examines how both negative and positive emotions build tourists’ intentions to reduce food waste. The study employs two experiments and a survey to establish causality among the key constructs and test the nomological network of those constructs. Results demonstrate a causal relationship between guilt, regret and hope and how these constructs interplay to explain the impact of a tourist’s perceptions of potential cost and harm from not implementing food waste-reduction practices. Additionally, four tourist categories are developed using fuzzy-set Qualitative Comparative Analysis (fsQCA). The results of fsQCA identify different configurations of tourists who seek to reduce food waste. This study encourages tourism operators to leverage positive emotions, such as hope, in marketing communications to encourage food waste reduction. A key contribution of this work is the examination of the variable of ‘hope’, and its effect in the context of food waste behaviour among tourists. This is the first study to examine how the interaction between tourists’ negative (guilt and regret) and positive (hope) emotions motivates their intentions to reduce food waste.
Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
This research examines the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in the context of online retailing. We scrutinise the moderating impact of customer goal attainment on the relationship between consumer hope and customer-brand relationship outcomes. Data were collected from 418 online shoppers. The results indicate that three dimensions of brand value had a positive impact on consumer hope. Consumer hope was also positively related to customer-brand relationship outcome variables and the moderating role of customer goal attainment was supported. Theoretically, this model highlights the important role that hope can play in a customer-brand relationship in an online retail environment.
A multi-method approach to examining consumer intentions to use smart retail technology
This study examines the antecedents and consequences of customers' intentions to use smart retail technology (SRT), specifically Smart Retail Carts. We propose that perceived novelty, perceived efficacy, perceived compatibility, and perceived risk of SRT determine consumers' intentions to use SRT, which, in turn, influences their shopping value through and interaction with this SRT. Survey responses from 338 actual shoppers with prior experience of SRT were used to test the research model. In addition to structural equation modeling (SEM), the Fuzzy-Set Qualitative Comparative Analysis (fsQCA) technique was used to analyze the data. SEM analysis enabled us to investigate and hypothesize relationships among the above factors, while fsQCA helped develop configurations of factors and find the appropriate target consumers of SRT. The findings posit perceived novelty, perceived efficacy, perceived compatibility, and perceived risk of SRT as antecedents to, and shopping value through SRT and interaction with SRT as consequences of, customers' intentions to use SRT. Moreover, the study found configurations of factors, such as perceived novelty and perceived compatibility, resulted in improved intention to use this form of SRT. The present study offers a better understanding of consumers' intentions to adopt SRT that may help managers to develop adoption strategies for successful implementation of SRT in-store.