Previous studies have often revealed differences between the acknowledgment of same-sex attraction and rates of bisexual or homosexual identification. This study contends that social influences (including the perception that same-sex sexual attraction is not gender normative) as well as prejudice toward bisexual persons (biphobia), may help explain this discrepancy. In this study, the authors tested whether, in line with a social identity approach, manipulating social factors regarding the gender normativity of bisexuality influenced participants' self-perceptions of their sexualities and expression of biphobia. Male and female participants (N = 416) were randomly assigned to read one of two narratives comprising fictitious neurological research evidence, which claimed that their own gender was more naturally bisexual than the other gender (Condition 1), whereas a control group (Condition 2) did not receive any information regarding the gender normativity of bisexuality. Results indicated that men endorsed significantly more same-sex attraction when bisexuality was presented as being more normative for their gender. Gender-normative information produced no significant difference in terms of men's sexual behavior and identity, or women's sexual attraction, behavior, and identity. Results also indicated no significant differences between conditions in biphobia toward bisexual persons of either gender. Irrespective of condition, male and female participants endorsed significantly more biphobia toward bisexual men than bisexual women.

Self-report measures of empathy and emotional intelligence have frequently revealed significant gender differences, with females typically scoring higher than males on these dimensions. In this study, we investigated whether, in line with a social identity approach, manipulating the gender normativity of empathy and emotional intelligence would ameliorate typically observed differences. Male and female participants (N = 330) were randomly assigned to read one of three narratives comprising fictitious neurological research evidence which claimed that males (Condition 1) or females (Condition 2) or neither males nor females (Condition 3) scored higher on measures of empathy and emotional intelligence. Results indicated that, in Conditions 2 and 3, females scored significantly higher than males on self-reported empathy. However, when information suggested that males were superior to females (Condition 1), no significant gender differences in self-reported empathy were observed. A similar pattern was found for emotional intelligence, however the predicted interaction effect failed to reach significance. The role of social context in determining gender differences in emotional functioning is discussed with particular reference to gender differences in motivation.

Research Findings: Emotional and social competence are critical to a child's current and future well-being. A. D. Paterson et al. (2012) studied a sample of mothers and proposed that an adult's approach to the socialization of a child's emotions can be summarized in his or her parenting style as measured by the Emotion-Related Parenting Styles (ERPS) scale. These styles are emotion approving, emotion disapproving, active socialization, and uncertain/ineffective socialization of negative emotions. This study aimed to determine whether the ERPS scale is a reliable measure of the emotion socialization styles of parents and non-parents of both genders. Participants were 521 undergraduate students - males (n = 76), females (n = 445), parents (n = 290), non-parents (n = 231) - with a mean age of 32.26 years (SD = 9.92, range = 18-61 years). There were no significant differences between the ERPS subscale scores of parents and non-parents, but males and younger adults showed higher disapproving and uncertain responses. The factor structure of the ERPS was confirmed for females. One factor was found to be unreliable for males. Practice or Policy: The ERPS is a reliable measure of the emotion socialization styles of females. Further research is required to establish the scale's reliability with males.

Male sexual dysfunction is a prevalent and distressing condition, which may be exacerbated by the sufferer's perceptions of masculinity and normative sexual behavior. This study sought to investigate the effect of social context on males' beliefs regarding sexual behavior. The research examined the effect of male role modeling and masculine cues on males' dysfunctional sexual beliefs, sexual attitudes, and self-perceptions of sexual functioning. A sample of 140 male participants, with a mean age of 29 years, was exposed to pictorial and verbal cues that presented different versions of male behavior across three conditions. Results indicated that males exposed to models and cues of traditional masculinity showed significantly increased levels of dysfunctional sexual beliefs and traditional sexual attitudes relative to males exposed to models of modern masculinity. Results also indicated that males exposed to traditional masculine stimuli reported lower levels of sexual inhibition due to fear of performance failure than males exposed to models of modern masculinity. The potential role of social context is discussed in the development and maintenance of male sexual dysfunction and its implications for treatment.