Surveys are a popular method of collecting self-report data on individuals' values, attitudes, beliefs, and behaviors. They are commonly used by politicians to guide campaign strategies, by governments to set policy agendas and evaluate program effectiveness, and by marketeers to identity markets for new or existing products. Surveys are also an important research tool in many areas of psychology, including environmental psychology. Indeed, a quick perusal of recent articles in the Journal of Environmental Psychology and Environment and Behavior, the two flagship journals of the discipline, suggests that environmental psychologists are embracing survey methodology like never before.