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Title
Cultural Scripts: Applications to Language Teaching and Intercultural Communication
Fields of Research (FoR) 2008:
Author(s)
Publication Date
2010
Socio-Economic Objective (SEO) 2008
Abstract
Cultural scripts provide a powerful new technique for articulating cultural norms, values and practices using simple cross-translatable phrasing. The technique is based on many decades of research into cross-cultural semantics by Anna Wierzbicka and colleagues in the Natural Semantic Metalanguage approach. This paper illustrates the cultural scripts approach with three examples of pragmatics of Anglo English: request strategies, personal remarks, and phatic complimenting in American English. It argues that the cultural scripts approach can be readily adapted for use in teaching intercultural pragmatics and intercultural communication.
Publication Type
Book Chapter
Source of Publication
Studies in Pragmatics, v.3, p. 105-119
Publisher
Higher Education Press
Place of Publication
China
HERDC Category Description
ISBN
9787040307566
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