The dataset I used for my thesis were mainly newspaper non-commercial advertisements. These advertisements were the only Iraqi production post-2003 war. At the same time, these non-commercial advertisements were very new to Iraqi culture. The campaigns proved to be effective and sometimes emotional to people. The YouTube videos are TV advertisements for the same campaigns. The main aim behind using these advertisements is to investigate the changes occurred to the Iraqi society post 2003, because of the drastic social and political changes that were implicitly and explicitly reflected in these non-commercial advertisements. The process of data collection did not involve field collection, because it was not safe at that time; therefore, all data were collected from Iraqi Commission of Integrity website: nazaha.org and from YouTube channels.