Autoethnography is a widely applied qualitative research method to examine self-experience in relation to life events, and also situated experiences in cultural and institutional contexts. In this paper the ethical challenges arising in conducting and presenting autoethnographic research are presented and explored, first through reflection on personal experience of being described and identified in an autoethnographic presentation without my permission, then through the challenges of my own experiences undertaking autoethnographic work. Following Ellis' relational ethic as a third dimension along with procedural and situation ethics, a fourth dimension of the ethic of the self is presented. Ways we can enhance the ethic of respect in autoethnography is further elaborated.