Purpose - This paper aims to assist researchers considering the benefits and constraints of re-using previously collected data (sourced from media in the public domain) as the sample for a grounded theory qualitative research inquiry. Design/methodology/approach - The paper identifies what were perceived by the researchers as, methodological challenges, encountered in the context of a study using grounded theory methodology. The seven areas included: (1) the re-use of qualitative data, (2) forming the research question, (3) developing the research approach, (4) refining the methodology, (5) ensuring data quality, (6) maintaining methodological integrity, and (7) developing ethical boundaries. It outlines the process of working through these challenges and explains the solutions adopted throughout the course of the research project. Findings - The findings from this study indicate that while re-using data can be perceived as a constraint in qualitative research, what is not adequately taken into consideration is the actual quality of the archival material that forms the body of collected data. The researchers also illustrate the benefits of using rich archival material in the context of a single research project and caution that the re-use of previously collected data is not a soft option, nor does it offer a fast track to completion. Research limitations/implications - Solutions to challenges described in the article may not be immediately applicable to other research contexts or archives of data. Practical implications - Researchers can adopt approaches similar to those outlined in the paper to assess the applicability of archives of previously-collected qualitative data as the sample for complementary or supplementary research. Originality/value - The paper presents solutions to seven commonly perceived challenges to the re-use of previously collected data as the sample for qualitative research.