<p>The longevity and universality of the James Bond franchise posits its value as pedagogy to inform ideas about gender studies and critical thinking. This article is a case study of how Bondian representations of gender stereotypes and gender politics can provide insightful ways in which gender frames can be identified, interrogated, and contested. While the focus of this article is on gender, a number of consistent themes emerge in Bond films, such as deviancy, sexuality, race, international politics, consumption and nationalism, posit the value Bond films can play in providing accessible content to university students in the development of critical thinking on a range of contemporary issues.</p>